WordPress VIP

Ongoing

WordPress VIP is an enterprise focused WordPress hosting platform. My goal with VIP was to help design and build out a scalable front-end that included the foundation of a typical system involving tokens, components, patterns and a NextJS documentation site with live code examples.

VIP was relatively new to the hosting space so was competing with more mature products. VIP needed to carve out its own position in the market which led to greater focus on reliability, security and growth measurement (via acquisition of Parse.ly) in order to differentiate.